Design that
actually works.
A decade crafting user-centered experiences across SaaS, logistics, edtech, and mobile. I care more about the outcome than the artifact.
Three core principles.
The philosophy behind every project, every team, every problem.
Think ahead
With a decade of diverse industry experience, I bring expertise to solve problems with a focus on scalable, lasting solutions.
Fail early
I aim to reduce time commitments, enabling teams to quickly explore ideas without heavy investment in unproven designs.
Validate often
I strive to guide products toward testing whenever feasible, validating assumptions rather than leaving them unaddressed.
Selected Works
10 years.
Real impact.
From seed-stage startups to scaling platforms, I've shipped work that creates real change for real people.
Tap any role to expand
- Led end-to-end design for Software & Tools, adopted broadly, supporting 7,000+ unique entries across customer orgs and giving Trainual actionable data to prioritize integrations.
- Designed HRIS Sync, automating user creation, updates, and archival. Adoption grew from 5% → 30% of clients within 2 months, saving teams 2–4 minutes per user update.
- Built an admin integration suite for incubator and white-labeled clients, enabling bulk content copying and significantly reducing new-client setup time.
- Delivered a customizable white-labeled login and universal MFA auth flow, helping Trainual achieve SOC 2 compliance.
- Introduced AI-enabled design workflows to the design stack, improving ideation, documentation, and iteration speed.
- Contributed early discovery and groundwork for a greenfield product focused on operational insights and team health.
- Lead designer for Ground Operations across 30+ facilities nationwide, covering the Facility Mobile App and Facility Management Console.
- Designed an end-to-end chain of custody system for package injection, movement, and delivery, reducing triage time by 87%, from 8 minutes down to under 1.
- Worked closely with Ground Ops, Process Engineers, and stakeholders to streamline middle-mile handling and last-mile delivery prep.
- Created persona sets for 5 major Ground Operations roles, helping product teams move faster and make more informed decisions.
- Performed user research and discovery to surface friction points and shape the product roadmap.
- Contributed to a cross-vertical component library shared across the org.
- Designed Lessen's first mobile app, Lessen Pro, achieving a 4.9★ rating across both iOS App Store and Google Play.
- 940 downloads in the first 3 months, 400+ work orders per week, 70% adoption by external vendors, and 100% adoption by internal technicians.
- Lead designer on in-house design system Rivet, 100+ components with 1:1 design-to-code parity, with component reuse hitting 70% across product teams.
- Tenure spanned Series A ($40M), Series B ($170M), and the acquisition of SMS Assist, bringing Lessen's valuation to $2B.
Promoted to Senior Product Designer after 1 year and 11 months.
- Design lead over StrongMind's flagship student management application, giving parents transparent access to their child's education.
- Pioneered Loud•Mouth, a student nudge and communication tool that drove a 5% increase in seat time and a 12% increase in course completion.
- Built analytics dashboards for internal teams using PowerBI and SQL queries.
- Evangelized design thinking across the entire org, including direct engagement with the CTO and CEO.
- Amazon Alexa EdTech Skills Challenge finalist, one of 6 finalist teams showcased at SXSW EDU 2020.
- Created web-responsive tablet designs for Pearson Realize, an LMS used by over 8 million students every day, reducing footprint and establishing new design patterns.
- Lead designer on Scout, a lightweight observational assessment tool for educators, directing 2 additional design contractors on the project.
- Documented design patterns and redlines for the K-12 UX Style Guide.
- Built a reusable library of 120+ bespoke icons via Icomoon, suited to pedagogical needs across the product.
- Created Axure prototypes for monthly in-house usability testing, enabling rapid iteration and early failure.
What I bring.
I wear a lot of hats, sometimes literally, while building my fishing journal app solo as PM, designer, and engineer.
What's your fish-nality?
A personality quiz, but with fish! Four questions. One fish. No wrong answers. (Probably.)





